March 2010 Archives

The 'Post-Trip Funk': Silly, but still a need state

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EggsWorldHum has a whimsical piece on 'Post-Trip Funk', which I was discussing with a fellow holidaymaker less than a month ago as we taxied forlornly back to Gatwick North Terminal.

That 'PTF' is an act of grotesque self-pity, and is best treated by a slap round the chops, is by the by - people still feel it, and it's still a need state. Marketers know about it, and about the attendant desperation to get your next trip in the diary.

As a party of skiers/snowboarders we were likely to repeat the same category of trip next year, and that makes us a particularly tempting target - we got 'See-you-next-time?' emails within a few days of coming home.

But there are other approaches for other types of business. Both the conversation and the WorldHum article reminded me of this throwaway detail from a story about members of Elite's Ethos luxury division 'getting creative' during the worst of the downturn:

I arrange many group cruises and would normally give them a bottle of wine. However, this time I ­arranged for a 'welcome home' carrier bag containing milk, bread, butter, eggs, tea and coffee. The response I received was phenomenal. (Marion Owen, owner of Marion Owen Travel.)

I don't know if that'd cure my Post-Trip Funk, but it's great relationship-building. I remembered it 12 months later, and all I did was read the story...

This Forbes opinion piece on the video rental giant is worth a read...

"But as often happens as companies grow, Blockbuster concentrated on perfecting its existing service while beating competitors offering the same instead of looking into ways that outsiders might destroy its business model altogether..."

Good spot by US travel marketing blogger Bill Geist, who has a nice phrase for Blockbuster's blindness to the rise of Netflix: 'ignoring the Borg at the door'.

Brown references online travel in MyGov speech

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UK Prime Minister Gordon Brown has referenced the online travel industry as part of his speech to launch a new government web initiative, MyGov.

He said: "Today you can book and pay for a holiday online in minutes. Why can't you do that for a blue badge for a disabled person? With MyGov you will."

MyGov, part of the current government's Digital Britain initiative, is intended to provide every UK citizen with their own password-protected home page, from where they can access all government services.

The site will allow Brits to "manage their pensions, tax credits or child benefits; pay their council tax; fix their doctors or hospital appointment and control their own treatment; apply for the schools of their choice and communicate with their children's teachers; or get a new passport or driving licence," he claimed.

The Digital Britain strategy is being run by Martha Lane-Fox, co-founder of lastminute.com.

Martin Cowen

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