Mystery Shopper in Ashton Under Lyne

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Mystery Shopper was in Ashton under Lyne this week, looking for a bargain self-catering family holiday to Turkey.


It was a straight forward request and all the agents were able to come up with recommendations. However, there was a strange consultation at Thomson, which is usually high-scoring in Mystery Shopper.


Mystery Shopper wrote: "I began to receive negative comments regarding the country, with the consultant saying that Turkey was mainly old ruins and she didn't know whether it was quite suitable for families. This didn't make me feel excited about the holiday. She searched some areas, but was often reading information from the computer screen and asking a colleague."


Did the negativity come out of a lack of confidence about her product knowledge? It is hard to sell something positively if you don't know it well. Should the consultant have passed the enquiry on to a colleague who knew Turkey better?


The confidence of the consultant seems to be a key in scoring well in Mystery Shopper, hence the consultant at First Choice achieving the winning score.

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This page contains a single entry by Emily Ashwell published on April 23, 2009 9:15 AM.

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