We did a bit of an experiment with this week's Mystery Shopper in Gillingham, Kent.
Rather than giving a general scenario and seeing what the agents came up with, we gave a very specific scenario, so the only differential should have been price.
The scenario was...
The client: A couple - not age specific
The request: They have friends staying at Sheraton La Caleta Resort & Spa, Costa Adeje, Tenerife for the week of October 12. They specifically want to stay at that hotel during that week so they can holiday with their friends. Their friends booked a while ago. They want a double room and are looking for the best price possible on a bed and breakfast basis.
The prices came back as follows:
The Co-operative Travel: £1,566 with Escape Holidays
First Choice: £1,601 with Thomson
Going Places: £1,615 with Flexibletrips
Thomas Cook: £1,545 (or £1,700 from a nearer airport)
There is really not much in these prices, does this show that service is everything?
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