Here are a few more details from Mystery Shopper's visit to Coventry, where she asked for a relaxing break to Eilat in Israel.
All agencies mystery shopped (Sherbourne Travel, The Co-operative Travel, Going Places and Thomas Cook) scored full marks for appearance.
The scores for customer service were pretty decent too: The highest scoring was Thomas Cook, who scored full marks in this category. Sherbourne got 80% of the available marks and The Co-operative got 76% of the available marks. Going Places got 52% of the available marks in that category.
In the advice and product knowledge category, Thomas Cook got 96% of the available marks, The Co-operative got 76%, Sherbourne got 74%, but Going Places only got 16%, mainly because the consultant never got far enough into the consultation to pick up available points for demonstrating her knowledge.
Despite not winning, Sherbourne got full marks in the overall experience category, Thomas Cook got 90%, The Co-operative got 70%, while Going Places only got 10%.
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