Rocky consultations for Mystery Shopper in Worthing

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This week Mystery Shopper was in Worthing after a holiday to Colorado. She wanted to take in some Native American culture, see the Rocky Mountains and stay in Denver.

Two of the agencies, Thomas Cook and Thomson, both suggested Mystery Shopper would need to go to Canada to see the Rocky Mountains.

In fact, Colorado's state capital Denver is known as the gateway to the Rockies and there is the Rocky Mountain National Park in Colorado.

Despite the agents giving out this advice to Mystery Shopper, Thomson still scored 51% and Thomas Cook scored 70%.

If Mystery Shopper had been a real customer, after these two consultations she might either have thought she can't see the Rocky Mountains in Colorado or that she needs to spend more money to see the Mountains by going to Canada. Given this advice from agents, was Mystery Shopper far too generous?

Interestingly, the fact that the agents immediately associated the Rockies with Canada shows how well the country has branded the Mountains as its own - for example with attractions such as the Rocky Mountaineer train

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I am at a bit of a loss at some of the scores this week. How agents recommending Canada or implying the need for two separate holidays can score over 50% is beyond me. I would like to know the breakdown of the scores for each of the shops!

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This page contains a single entry by Emily Ashwell published on November 26, 2009 4:27 PM.

Mystery Shopper in Coventry: a break down of the scores was the previous entry in this blog.

Mystery Shopper in Great Yarmouth: more details on the scores is the next entry in this blog.

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