MSC Cruises' "sail for £1" sale, for this week only (at least as far as we know), seems to have hit wanabee-be cruisers in all the right places.
Operations and reservations manager Milica Mocevic says they have had to draft in extra staff to cope with all the demand.
Which just goes to show what a clever piece of marketing it is.
You only qualify for the £1 cruise when you book with another person paying full brochure price.
When you get over the emotive £1 bit, you realise this is actually just what other cruiselines - and indeed travel companies generally - call "buy one get one free". Except people going for this offer are paying top whack by getting the £1 in return for paying full brochure price.
I reckon they'd probably be better off - literally - shopping around for the 40% and more discounts doing the rounds in these credit-crunching days.
But they are not and MSC is reaping the benefits. Smart.
Jane Archer
