Cutting prices is one thing, cutting prices and angering others who have paid a higher price for the same cruise is something else. How not to win hearts and minds.
So good for Voyages of Discovery, which is extending savings just announced on ex-UK sailings and flycruises to passengers who have already booked.
It means some people will cash in on savings of up to 50% on the early-booking prices, or benefit from new prices up to £900 below what they were. Perfect for countering all the bad news floating around right now.
It'll be interesting to see if other lines follow suit.
Jane Archer
