Fred Olsen Cruise Lines has changed its website address, dropping dot.co.uk to become a dot.com.
The cruise line says it's to reflect its international nature - by which I assume it means in terms of where it sails as the Brits are still very much in the majority on a Fred ship - and will make access easier, wherever you are searching from.
Fred Olsen was voted Best cruise line for seeing the world in Cruise Critic's UK industry awards in November.
The url change is one of several techie changes at Fred recently, which is being "dragged kicking and screaming into the 21st century", according to Nigel Lingard, their marketing director.
They've also set up a Facebook fan page, opened a channel on YouTube and started Twittering. You'll find links on the website.
Jane Archer
