Viking River Cruises is going to match its own record in 2012 by launching four new vessels in one year - a feat it achieved in 2001 and which it says no other river cruise company has matched.
The four sisters, Viking Freya, Viking Idun, Viking Njord and Viking Odin, dubbed Longboats by the company, will each have 95 cabins and capacity for 190 passengers.
They have been designed by Yran & Storbraaten - the team behind Disney Dream and Seabourn's new ships - and certainly take the Viking product up several notches.
Many of the cabins have balconies that are big enough to sit on and there are two spacious Explorer Suites with separate living and sleeping areas as well as wraparound verandas.
The Aquavit Terrace is a large lounge with floor-to-ceiling glass doors that open up to create an even larger all-weather indoor-outdoor venue; al-fresco dining areas on the upper deck mean more dining options.
And get this - an organic herb garden will be one of a range of on-board eco-friendly features.
You'll get an idea of the light and airy design from these pictures - talk about chalk and cheese compared to the heavy décor on Uniworld's Antoinette, which was launched last weekend - and also from the DVD on the Viking website.
The new vessels will be sailing company's four most-popular European river cruise itineraries - a 10-day Tulips & Windmills cruise round-trip from Amsterdam, an eight-day Romantic Danube voyage between Budapest and Nuremburg, a 15-day Grand European Tour between Amsterdam and Budapest and eight-day Danube Waltz, sailing between Passau and Budapest.