After years of putting off single people with swingeing supplements, often charging lone passengers double the per person fare to make up for the fact there is only one person in the cabin, cruise lines are finally recognising they'd rather like to have people cruising alone on board.
Who would not want to attract additional passengers when times are tough financially?
Not only have they been reducing their single supplements - MSC Cruises is the latest to follow the trend, cutting from 80% to 50%, which is not ideal but it is a start - but cruise lines are now actually putting single cabins on their ships.
On their modern ships that is. So finally there is also a recognition that not all single people are aged 55-plus and wanting to cruise with the likes of Fred Olsen, Saga and Swan Hellenic.
The singles accommodation trend was started this year by P&O Cruises, which put 18 single cabins on new ship Azura, and taken to Epic proportions by Norwegian Cruise Line, which has 128 Studio cabins on Norwegian Epic, all for single people and all with no supplement.
Kevin Sheehan, NCL's CEO, has already indicated Epic-er and Epic-est, my moniker for the two new ships the cruise line has ordered, will also have studio cabins.
Then, during a seminar on board new ship Allure of the Seas, Adam Goldstein, president and CEO of Royal Caribbean International, revealed they want a slice of the singles action.
He said they are looking to put single cabins on older ships such as Radiance of the Seas and Grandeur of the Seas, which are both due for "revitalizing".
There are still plenty of cruise lines that are not singles-friendly but at least it's going in the right direction.
My top 10 of the best cruise lines for people travelling alone has just been published in TW Cruise, a quarterly supplement sent out with trade paper Travel Weekly.
I've posted it in full for you below.
Fred Olsen Cruise Lines
What's on offer: Fred Olsen has 188 single cabins - a mix of inside, ocean view and balcony rooms - across its four ships, with 64 on Balmoral, 40 on Braemar, 42 on Boudicca and 42 on Black Watch. There are singles cocktails parties where soloists can meet others travelling alone. All cruises have gentlemen hosts - and there's one lady host - to dance with the single passengers.
What's the supplement? Single people pay a small premium on the per person price for the equivalent twin-share cabin. If they opt for a twin cabin, there's a 100% supplement.
Norwegian Cruise Line
What's on offer: New ship Norwegian Epic has 128 single Studio cabins. All are inside and measure just 100 square feet, which means there's only room for a bed, shower and toilet, but soloists have private access to a Studio Lounge with TVs and a bar where they can meet other single passengers. There's also a white board where they can leave messages and hook up with others to go ashore.
What's the supplement? There isn't one for the Studios on Norwegian Epic. The single supplement on all NCL's other ships is 100%.
Spirit of Adventure
What's on offer: Their ship, Spirit of Adventure, has 54 single cabins, ranging from insides to junior suites. On-board activities are perfect for singles to join, and include lectures, painting classes and quizzes. Excursions are included in the price so they can go ashore with others without worrying about the budget. Open seating dining in the evening means singles can mingle with ease.
What's the supplement? Up to 50%, but it is waived on selected cruises.
P&O Cruises
What's on offer: New ship Azura, launched in April, has 18 single cabins - six inside and 12 with an oceanview. They have one "oversized" single bed and ensuite facilities. On board there are singles coffee mornings. Arcadia and Artemis (Adonia from May 2011) are designated adult-only ships and are a better bet for anyone travelling alone than the line's family-friendly ships.
What's the supplement? There isn't one on Azura, but passengers pay more for the single cabins than the per person price for a twin-share cabin to reflect the size. On P&O's other ships, single supplements range from 60% to 80%.
Voyages to Antiquity
What's on offer: Aegean Odyssey has 16 single cabins - a mix of insides, outsides and two with balconies. They also offer twin-share cabins to single passengers on selected sailings. On board, there are singles parties if there are enough passengers travelling alone - UK managing director David Yellow said "enough" means 25-30, which is usually how many soloists are on each cruise. Shore excursions are included and there are lectures and open dining.
What's the supplement? 15%, but they waive it on selected cruises. Single passengers who book a twin-share cabins pay a 25%-75% supplement depending on cabin grade.
Swan Hellenic
What's on offer: Minerva, their ship, has nine single cabins, all inside, but its size - it holds around 320 passengers - and their discovery-style cruising, with included excursions, so there's no need to worry about going ashore alone, lectures and singles get-togethers, is well suited to people travelling alone. Some twin cabins might be made available for single passengers.
What's the supplement? 20%-30% more for a single cabin than the per person price for an equivalent twin-share cabin. For single occupancy in a twin cabin the supplement is from 15% to 80%.
Hebridean Island Cruises
What's on offer: Hebridean Princess is small and intimate, which makes it perfect for older lone cruisers. The ship holds just 49 passengers and has 10 single cabins - three inside and seven with an ocean view. At dinner, an officer hosts a table for single passengers. The included excursions and drinks make for a convivial atmosphere ideal for soloists.
What's the supplement? Single cabins cost from about £225 per day more than the twin-share equivalent.
Hurtigruten
What's on offer: Hurtigruten ships don't have single cabins but the cruise line has no single supplements on its winter Norwegian coastal cruises and tactical no supplement offers for its exploration voyages. The latter work well for people on their own as the ship, Fram, is small and cruises off-the-beaten track, which makes for greater camaraderie. Shore excursions are part of the experience, and included in Antarctica, and there are lectures, which work for everyone, on sea days.
What's the supplement? From mid-October to mid-April, for the Northern Lights and coastal cruises, there's no single supplement. Summer supplements start from £236 per person for the coastal voyages.
Costa Cruises
What's on offer: Costa ships don't have single cabins, but it cut its flat-rate 80% single supplement last year to lure more lone travellers on board. There are no specific activities for singles, but there are 4D cinemas and golf and driving simulators they can play around on. Dinner is served on allocated tables in two sittings so hopefully they'll make friends with their table mates.
What's the supplement? From 30%. The earlier the booking, the lower the supplement.
Cruise and Maritime Voyages
What's on offer: The cruise line can be expensive for single passengers but its small ships, no-fly cruises and single cabins are attractive for older people travelling alone who want to cruise from the UK, and their budget prices help to keep fares down anyway. In all Marco Polo has 15 single cabins, while Ocean Countess has 17 cabins for lone travellers.
What's the supplement? Single passengers pay up to double the per person rate for a twin-share cabin.