« Terminal boredom? | Main | No silver lining for Silverjet »

Hold off the last rites for Silverjet

Lawrence Hunt will have pulled off the deal of his life if Silverjet returns to the skies between New York and Luton.

An agreement on Tuesday between administrator Begbies Traynor and the Irish arm of Swiss investment-management company Heritage could be signed off on Friday and, assuming the CAA approves, the airline will be flying within a month or so.

That would be a remarkable recovery. All seemed lost two weeks ago when the carrier ceased flying. Airlines rarely, if ever, return from the dead.

The CAA will judge whether the proffered £50 million is enough to see the carrier through untold months of losses. The big question will be whether customers and the trade return.

Passengers clearly loved flying with Silverjet and the trade had nothing but praise for the airline. It was brought down by the oil price and the squeeze on credit - factors likely to strangle any start-up carrier.

There is no reason to believe an all-business class airline is inherently unprofitable in every circumstance - a fact acknowledged by Willie Walsh when he insisted recently that there was nothing wrong with Silverjet's business model.

However, Lawrence had cause to bemoan the lack of confidence he felt travel agents showed in the carrier once its future appeared in doubt, and the confidence of those booking seats will be a major factor in how far Silverjet mark 11 takes off - because the circumstances that brought down mark 1 have not changed.

TrackBack

TrackBack URL for this entry:
http://blogs.travelweekly.co.uk/movabletype/cgi-bin/mt-tb.cgi/5396

Comments (11)

Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It's very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

I truly appreciate this post. Iˇ¦ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again

Thank you for sharing superb informations. Your website is very cool. I am impressed by the details that youˇ¦ve on this website. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found just the info I already searched all over the place and simply couldn't come across. What an ideal site.

The new Zune browser is surprisingly good, but not as good as the iPod's. It works well, but isn't as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that's not an issue, but if you're planning to browse the web alot from your PMP then the iPod's larger screen and better browser may be important.

Yes, you are correct buddy, daily updating weblog is actually necessary for Search engine marketing. Good argument keeps it up.

YouTube contains not simply funny and humorous video lessons but also it includes learning related video lessons.

Hello buddy, what a quality is! For this YouTube video, I am truly pleassant, since I have never seen fastidious quality YouTube video before,

What's up to all, how is the whole thing, I think every one is getting more from this web page, and your views are fastidious designed for new visitors.

This article regarding Search engine optimization is really fastidious one, and the back links are genuinely very valuable to promote your website, its also called Web optimization.

I am impressed with this web site , real I am a big fan .

Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Fantastic. I am also an expert in this topic therefore I can understand your hard work.

Post a comment

About

This page contains a single entry from the blog posted on June 11, 2008 6:03 PM.

The previous post in this blog was Terminal boredom?.

The next post in this blog is No silver lining for Silverjet.

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type Pro