It is hard not to smile at the Ofcom report on broadband speeds that concludes customers on average receive a service half the rate they believe they signed up for. I'm surprised to hear it is as high as that.
The trick is that internet service providers are allowed to quote their maximum speeds, not the download rate you can expect if you do not live next to the exchange.
Instead of the up-to-8Mb per second usually quoted, most users are getting about 4Mb and one in five receive under 2Mb. So the average movie of 90 minutes takes considerably longer to download than to watch - between two and three hours, in fact. Download at peak time, between 8pm and 10pm, and it will take longer.
That puts many of the wilder claims about the web in context and should be a caution to those, including in the travel industry, who seem to believe our every experience will soon be online. It won't.
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