Leading global visitor attraction operator, Merlin Entertainments, has announced a reorganisation of its Midway division.
This division incorporates its short stay and city centre global attraction brands - Madame Tussauds, Sea Life, Dungeons and Legoland Discovery Centres - as well as The London Eye and London Aquarium.
In future the division will be split into four geographic regions - London, Europe, USA West and USA East, each led by a divisional operating head responsible for the day to day management and development of all attractions in the region.
James Burleigh is the new Midway Divisional Director for Europe. His responsibilities include all Merlin attractions across Europe (excluding London) - all SEA LIFE attractions; Madame Tussauds in Amsterdam and Berlin; and the Dungeons in Hamburg, Edinburgh and York. He will be supported by 3 business unit heads - Meike Schulze (Germany); Iain Hawkins (UK) and Roland Maes (rest of Europe).
David Sharpe retains his existing role as Midway Divisional Director, London, which now incorporates the London Aquarium; in addition to The London Eye; Madame Tussauds, London; and the London Dungeon.
Adrian Jones (General Manager Midway USA West) and Janine DiGioacchino (General Manager Midway USA East) retain their existing roles. Both areas are planned to expand significantly in 2009 with the opening of Madame Tussauds in Hollywood; and the Pepsi Globe and LEGOLAND Discovery Centre opening in Meadowlands, near New York.








