All Leisure Group has announced the appointmentment of Geoff Lawrence as sales and marketing director with immediate effect.
With 17 years of experience in the travel industry, Lawrence, who has previously worked for Thomson and First Choice, joins the team from Cadogan Holidays. He will work across the Swan Hellenic and Voyages of Discovery brands.
David Yellow, managing director of Voyages of Discovery, said: "I am pleased to welcome Geoff to the group. His strategic marketing experience and innovative thinking will add considerably to the strength of both of our unique cruising brands."
Lawrence said: "I am delighted to be joining such a successful cruise business. The challenge ahead is an exciting one - to implement a new strategic marketing plan that appeals not only to our existing client base but also strives to recruit new customers in what remains a very competitive market place."
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