The luxury Morgans Hotel Group, which includes New York hotel the Hudson and the Sanderson in London, is putting two fingers up to the credit crunch.
The group's latest ad campaign urges consumers to blow the last of the cash in their bank accounts on a luxury hotel package. Morgans has set up a website recessison.com and billboards appeared at the weekend in Soho, London and New York below 22nd Street.
Have an upbeat attitude and the recession won't bite you, is the hotel's message. The website offers some tips on how to have fun without spending, namely shopping in vintage shops and going to free art exhibitions.
It's a bold marketing move but I'm not sure it's in good taste. How many of the millions of people who are losing their jobs will care about where to buy the best shabby chic handbags? And fewer will be spending their precious cash on expensive hotel rooms.
Will be interesting to see if Morgans' shareholders have the same attitude if and when the hotels group profits start to tumble.
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