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Hilton reveals details of new boutique Denizen brand

The much anticipated new boutique brand from Hilton was revealed at a trade show in Berlin this week. After all the gossip and speculation about the name of the new chain, Hilton went for Denizen Hotels, which they interpret as "citizen of the world".

Wading through lots of PR-speak, I can guage that each hotel will be individually designed and will try to create a social atmosphere among guests with  "community-style" restaurants. Not sure how well that would go down with Londoners..

Hilton has released some unusual black and white sketch-style pictures - a real contrast to the artist impressions of P&O's Azura released earlier this week. Which do you prefer?

Hilton Denizen Hotels graphic

 

Hilton Denizen Hotels graphic

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