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Virtual travel takes off

I've recently come across Second Life, a virtual world where residents can interact using 'avatars' and travel to countless different worlds.

Now the Netherlands Board of Tourism and Conventions has become the first to open a virtual tourist board in this faux universe.

Dubbed New Holland , it allows users to share information and 'meet' new people.

This is a clever marketing tool which more tourism boards and travel companies should take advantage of - just as long as virtual travel doesn't replace the real thing.

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This page contains a single entry from the blog posted on September 26, 2007 4:22 PM.

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