Holiday Inn declared official 2012 Olympics hotel
In line with the UK's new marketing tag-line of Value Britain, it appears that Holiday Inn and its sister brand Holiday Inn Express have been declared the official hotel services provider for the 2012 Olympics.
London 2012 chairman Lord Coe said: "The global expertise of Holiday Inn in welcoming visitors and meeting customer needs will be vital between now and 2012."
The hotels will now be responsible for LOCOG's accomodation and meeeting space in the run up to the games.