The Association of British Travel Agents has long been known by its acronymn ABTA, but this is soon to become official according to reports of changes apparently being proposed by the association’s board.
If the changes are given the go-ahead the association will become known simply as Abta, and, just as BAA lost any reference to airports when it ditched the longhand version of its name, will cease to refer directly to travel agents.
But this is just one of many changes the association is proposing, the most fundamental of which will see agent representation at board level significantly reduced as ABTA strives to transform itself into the association that represents the entire travel industry.
Other changes include opening up membership to airlines, ferry operators and accommodation-only suppliers.
Obviously, we're interested to hear what you think of all this:
- By trying to widen its remit does ABTA risk losing its identity, particularly the strong consumer recognition that many feel is its most valuable asset?
- Is it time for independent agents to find or create a representative body that will concentrate on their issues?
- Is ABTA risking alienating independent agents and undermining their reasons for paying subscription fees and bonding costs?
Leave a comment on this post, or email us if you'd like your comments to appear on next week's letters page.
Lee Hayhurst, acting news editor